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MARKETING, ADVERTISING AND SALES – SEPARATE BUT EQUAL CONTRIBUTORS TO YOUR SUCCESS

To anyone just starting out in business, fitness marketing or otherwise, the words marketing, advertising and sales all sound synonymous with large expenditures of money for very little return. We just want to get people through the doors, right? Can’t we just have a sales guy up front ready to take the money? And, be honest, raise… Continue reading MARKETING, ADVERTISING AND SALES – SEPARATE BUT EQUAL CONTRIBUTORS TO YOUR SUCCESS